News 2014

Varanasi, December 27, 2013 – Star Sports, the official broadcaster of the Hero Hockey India League, shot the ad-campaign featuring Uttar Pradesh Wizards’ star players VR Raghunath and SK  Uthappa in the lanes of Varanasi on December 27, 2013. This is part of the marketing blitz that Star Sports plans to launch to promote Hero Hockey India League which starts from January 25, 2014.

Hero Hockey India League will see world’s best hockey players playing in diverse cities across the country. Star Sports is therefore shooting the marketing campaign across all six team cities to build team affinity and local pride. The campaign will show star players of all the teams showcasing their hockey skills with the most iconic location of the city/ region in the backdrop.

Speaking on the occasion, Juju Basu, Head of Communications for Sports business, Star India, said, “The core idea behind the campaign is to get India’s hockey playing regions to celebrate the game that’s been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage.”

Besides the Uttar Pradesh Wizards’ shoot, the plan is to shoot star players from the Dabur Mumbai Magicians team playing Hockey in a Mumbai local train; Ranchi Rhinos ad-campaign will be shot with star players playing at Dassan Falls, Jharkhand.  The campaign for Delhi Waver Riders’ featuring star players has already been shot at the Jantar Mantar while players from the Kalinga Lancers team will be shot playing Hockey at the Puri beach. Star players of Jaypee Punjab Riders team will shoot in Amritsar with the Golden Temple as the back drop.